Project Overview: Develop a brand for a multi-day event that takes place in physical space(s).

Goal: Create a memorable experience that will leave a lasting impression on attendees and make them want to return for future installments.

Problem: The current branding does not reflect the authenticity of latino culture, and focus more on a 3D Modern look, which is not the same you experience in person.

Solution: Bring a brand experience blending the brightest and unique aspects of latino culture and highlighting it on the festival. For this rebrand there was more focus on latino culture from colors to objects. The main inspiration were alebrijes. Alebrijes started as the creator of them visioned them in his dream.