Portland Spirit Rebrand
2026
BRANDING
Programs used: Adobe Illustrator, Photoshop, Figma
Portland Spirit is a Portland-based cruise company offering sightseeing, dining, and private cruises along the Willamette River, providing guests with a unique way to experience the city’s waterfront, scenery, and landmarks.
Logo Comparison
Project Overview: Rebrand concept for Portland Spirit, exploring a refreshed identity and visual direction inspired by the Pacific Northwest.
Goal: Create a more modern and elevated brand that feels luxurious while still reflecting Portland’s connection to the PNW.
Problem: Refresh the existing identity with a stronger visual presence that appeals to a contemporary audience while maintaining the character of the Portland waterfront.
Solution: Develop a refined visual system using modern typography, elevated layouts, and a color palette inspired by the PNW, including deep greens, coastal blues, and natural tones. The new identity was also extended into a website design to create a cohesive brand experience across digital and physical touchpoints.
Logo Deliverables
Website Home Page
Created a homepage that brings the new visual identity to life, combining updated typography, color, imagery, and layouts into a cohesive digital experience. The website was designed using Figma.
Additional Deliverables