She Leads Foundation
2026
BRANDING / EVENT IDENTITY / SPORTS DESIGN
Programs used: Adobe Illustrator, Photoshop, InDesign and Figma
She Leads Foundation is a conceptual non-profit organization whose mission is to seek equity opportunities, access, networking, and leadership opportunities for women and girls in athletics. As well as empower athletes at every level to compete, lead, and thrive, on the field and beyond. Services are provided by online and in person conferences and events.
Project Overview: Conceptual brand identity for She Leads Foundation, a fictional nonprofit created to explore branding around equity and opportunities for women and girls in athletics.
Goal: Build an empowering identity that represents leadership, community, and support for female athletes at every level.
Problem: Create a visual identity that communicates the foundation’s mission while feeling inclusive, confident, and relevant to athletes and supporters.
Solution: Develop a cohesive branding system through typography, color, logo, and visual elements that represent strength and connection, extending the identity across imagined conferences, events, and networking opportunities and more.
Brand Deliverables
Social Media Posts
Social Media Stories
Additional Deliverables
Icon and Logomark